Watch out for the low barrier to entry “expert” position known as WordPress Optimization Experts. Today I had to save yet another client who got lured in by the false promises pushed by these page speed messiahs who’s real job is to over optimize your site and give you more moving parts to deal with in your website’s technology stack.
After logging in to the client’s site I found two new cache plugins installed, both of which are redundant as all required caching is done on the server level already. The line of thinking by these phonies is that “one cache plugin is great, but you know what would make the site faster? TWO PLUGINS! #logic”.
When in doubt, you should always be on the side of doing less when it comes to website performance and always begin on a solid foundation with a great web host like SiteGround (affiliate link) and a truly optimized theme yet feature rich theme that removes the need for may Plugins, like Marketers Delight.