A great way you can quickly enhance your call to action offers is to show the most useful offers whether a user is logged in or logged out.
After you’ve created a new call to action in MD > Optins you can choose the “Display” tab to show the criteria for which to show your current CTA.
In just the flick of a switch you can broadcast your new call to action, and even customize more than just the user’s login status.
But for a simple example look no further than this page right now.
If you are currently logged-in to your MD downloads area you will not see an offer to buy MD at the bottom of this page.
…but if you are not-logged in, you will see a big offer that directs you to buy Marketers Delight, the smart WordPress marketing theme:
What do you see?